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TIME: 2.5HRS
Doctors and the Internet: Boost Your Reputation and Career
Why Smart Internet Use Is a Must for Physicians

This course provides a close-up of how social media works and why it is important for physicians. From selecting the right avenue for your messages to avoiding potential risks, there are many factors to consider when using Twitter, Facebook, and other online platforms. The course will cover:

  • Allocating the right amount of time to social media
  • Using posts to promote and grow your practice
  • Becoming recognized as an expert through your social media posts
  • Deciding how often to post messages
  • Developing a social media strategy
  • Protecting your online reputation
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5 CHAPTERS
Social Media Is More Important Than You Think
Learn why making a little time for online posts can help your career and your reputation.
START
How to Grow Your Practice and Reputation and Get Involved on Social Media
From taking on a cause to sharing your own expertise, there are various ways to get involved online.
START
Developing Your Social Media Strategy
Before getting started on social media, have a clear idea of what you want to accomplish.
START
Social Media Pitfalls and Dangers
As much as it can help your career, social media can also cause damage, so be smart about your posts.
START
Protecting Your Reputation on Social Media
If you don't control your reputation on social media, someone else will.
START
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Earn Medscape Academy Certificate
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ACADEMY CERTIFICATE EARNED
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This content will become available after you have completed the prior chapters.
AUTHORS
Michael Woo-Ming, MD, MPH
CEO of BootstrapMD, a business consultancy for physicians, specializing in digital marketing; and owner of Executive Medical in San Diego, California
ABOUT
PHYSICIAN BUSINESS ACADEMY

Medscape Physician Business Academy is designed to help all physicians, employed and self-employed as well as new and more established practicing physicians, become successful in their medical practice and career by providing the essential business information that most medical schools and residency programs don't teach.

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COURSE BENEFITS

BY COMPLETING 8 COURSES YOU WILL RECEIVE A CERTIFICATE OF COMPLETION. AFTER COMPLETING EACH COURSE, YOU’LL RECEIVE A LETTER OF COMPLETION.

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PHYSICIAN BUSINESS ACADEMY CERTIFICATE
Medscape Physicians Business Academy course content is provided for educational and information purposes only. If you have particular questions or concerns relating to your practice you should consult the appropriate legal, financial or other expert.